OTA execs discuss development of industry, latest trends

11/27/2011 | USA Today

The online travel agency industry is pushing for improved and more innovative booking services through technological advancements, including the growth of mobile platforms, say CEOs of the top five online travel agencies. In this discussion with USA TODAY, the executives talk about their reactions to the latest trends, such as the rising popularity of social networks and the launch of hotel-sponsored guest-review sites.

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