"[A] perfect storm of content and tactics" can help marketers use Facebook for business-to-business lead generation, writes Jason Miller, who used a combination of Promoted Posts, Facebook ads and a Marketo-created landing page application to tweak cost-per-target as his campaign progressed over four months. "If you have limited budget, focus on Promoted posts and Sponsored Stories," Miller writes.
Adjusting tactics and content on Facebook can help with B2B leads
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UNIVERSITY OF VIRGINIA