Adjusting tactics and content on Facebook can help with B2B leads

11/27/2012 | Marketo

"[A] perfect storm of content and tactics" can help marketers use Facebook for business-to-business lead generation, writes Jason Miller, who used a combination of Promoted Posts, Facebook ads and a Marketo-created landing page application to tweak cost-per-target as his campaign progressed over four months. "If you have limited budget, focus on Promoted posts and Sponsored Stories," Miller writes.

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