Adjusting tactics and content on Facebook can help with B2B leads

11/27/2012 | Marketo

"[A] perfect storm of content and tactics" can help marketers use Facebook for business-to-business lead generation, writes Jason Miller, who used a combination of Promoted Posts, Facebook ads and a Marketo-created landing page application to tweak cost-per-target as his campaign progressed over four months. "If you have limited budget, focus on Promoted posts and Sponsored Stories," Miller writes.

View Full Article in:

Marketo

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA