AmEx pairs mobile shopping with TV shows

11/27/2012 | MobileCommerceDaily.com

American Express is partnering with Fox Broadcasting and NBC Universal to spur viewers to use mobile devices to buy products they see on TV shows. "For those fans who may want the products that they see on their favorite shows, we are enabling them through a seamless ecosystem, facilitated by mobile technology and our own back-end commerce technology," said Lou Paskalis of American Express.

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