Marketers using augmented reality applications that rely on user data, including location information, must take pains to avoid running afoul of the law, Alysa Hutnik writes. Privacy practices must be disclosed and users must give their permission before their location data can be tracked. "Disclosures must be clear and conspicuous. That is, you should look at your app from the perspective of the average user and ensure that disclosures are big and clear enough so that users actually notice them and understand what they say," Hutnik concludes.
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