Game developers milk their one hit and avoid costly flops

11/27/2012 | Advertising Age (tiered subscription model)

Rovio hasn't achieved a second hit game to follow its "Angry Birds" franchise, John McDermott writes, demonstrating the difficulty in creating big-time successes and the value of sequelizing hits instead of risking a new-title flop. "I don't think there's anything wrong with focusing on one title," Rovio Senior Vice President of Marketing Ville Heijari says.

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