Maserati engages mobile users with QR code, car configurator

11/27/2012 | Luxury Daily

Mobile users encountering the Maserati ad in Robb Report magazine can engage by scanning a QR code that takes them to a site where they can configure their own GranTurismo Sport. The site also includes information about the model. "With a car company of performance and quality, it is all about the experience. The QR code is walking users through the mobile experience," said Red Fish Media founder Matt McKenna.

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