Mobile accounts for half of Rue La La sales on Thanksgiving

11/27/2012 | MobileCommerceDaily.com

Half of the purchases made on flash sales website Rue La La on Thanksgiving Day came from mobile devices, the company says, crediting in particular the iPad. "We kicked off our holiday sales at 8 p.m. on Thanksgiving, and we saw our biggest Thanksgiving Day traffic and sales in our history. On Black Friday and throughout the weekend, mobile traffic saw record highs with mobile traffic exceeding traffic from desktop and laptop computers," said Rue La La President Steve Davis.

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