NFL sprinkler mishap is marketing gold for Buffalo Wild Wings

11/27/2012 | Bloomberg Businessweek

As sprinklers inadvertently went off in the middle of Sunday's Miami Dolphins-Seattle Seahawks game, many fans were reminded of a commercial for Buffalo Wild Wings in which patrons look to prolong a game by manipulating the sprinklers, among other tricks. The NFL Network's Rich Eisen was among many to note the connection on Twitter. "We always talk about how we bring the stadium experience into Buffalo Wild Wings, but [Sunday], it looked like we brought Buffalo Wild Wings to the stadium. Our passionate fans were quick to point out the connection," says Kathy Benning, the chain's executive vice president for global brand and business development.

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