Study finds most consumers consider sustainability

11/27/2012 | Environmental Leader

About two-thirds of consumers across six countries say they try to purchase products that are environmentally friendly, according to the Regeneration Consumer Study, which surveyed more than 6,000 consumers in Brazil, China, Germany, India, the U.K. and the U.S. The study found that consumers in developing markets are especially interested in purchasing environmentally friendly products, and are more willing to pay higher prices for products that benefit the environment.

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