Almost 2,500 companies, nonprofits and other organizations have banded together to make "Giving Tuesday" a charitable donation day that would annually follow Black Friday and Cyber Monday. The orgs are using the #GivingTuesday hashtag to solicit digital donations, and a points system was put in place to award recognition to users who do the most to publicize the event. Corporate partners include Unilever, J.C. Penney and ALDO.
Thousands of orgs team up for "Giving Tuesday" online initiative
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