Bars segment boosted by nutritional bars

11/27/2013 | (free registration)

The bars category is healthy, with sales up nearly 4% for the 52 weeks ended Sept. 8 compared to a year ago, according to IRI. But health and nutrition bars are driving the success of the category, which accounted for more than 43% of total bar sales and saw 14% growth from a year ago. Granola bar sales slipped 2% and breakfast/cereal/snack bars were down 1%. The "all other" snack/granola segment saw a sharp drop of 61%.

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