Can Twitter catch up to Facebook on holiday ads?

11/27/2013 | Bloomberg

Twitter's retail-advertising chief, J.J. Hirschle, reportedly has been meeting with brands such as Best Buy and Target in a bid to persuade them to spend heavily on Twitter campaigns this holiday season. An August poll by Shop.org indicated that more retailers were planning to focus their holiday marketing investments on Facebook than on Twitter. "Holiday is one of the most important periods and for me, sitting in the retail world, it is the most critical period," Hirschle says.

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