How JPMorgan limited the damage from its Twitter misstep

11/27/2013 | SmartBrief/SmartBlog on Social Media

JPMorgan Chase was right to pull the plug on a planned Twitter Q-and-A that sparked negative comments about the bank's business practices, Sarah Carter writes. Shutting down online communications isn't usually the right path, but on occasion it's the only real option. "Sometimes you just can't win and you have to know which battles to fight," Carter writes.

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