How to turn social listening into insightful engagement

11/27/2013 |

Business-to-business marketers can effectively engage in social listening by engaging in conversations on sites where their target audience engages, Carter Hostelley writes. Insight can come from looking at popular hashtags, retweets and shares to develop a list of top influencers for a given industry. "You need to build an audience, a channel, a following," Hostelley writes.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY