How to turn social listening into insightful engagement

11/27/2013 | CMSWire.com

Business-to-business marketers can effectively engage in social listening by engaging in conversations on sites where their target audience engages, Carter Hostelley writes. Insight can come from looking at popular hashtags, retweets and shares to develop a list of top influencers for a given industry. "You need to build an audience, a channel, a following," Hostelley writes.

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