Lessons from 2013 on lead generation

11/27/2013 | MarketingProfs

The biggest challenge business-to-business marketers are facing for next year is lead generation, according to MarketingProfs. In 2013, B2B marketers had the most success generating leads through inside sales and executive events. LinkedIn was considered the most effective social media site, though the category overall was not seen as a top way to generate leads.

View Full Article in:

MarketingProfs

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY