Social media marketing? You're doing it wrong

11/27/2013 | Gallup Business Journal

Surveys indicate that 91% of businesses don't think social media boosts sales, and 62% of customers say that social campaigns don't change their purchasing behavior. The numbers suggest companies need to rethink their approach to social media, and focus on building relationships rather than broadcasting marketing messages, write Ryan Darby and Jake Herway.

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Gallup Business Journal

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