Using CRM to identify opportunities for growth

11/27/2013 | Baseline (free registration)

Data analysis is key as you search for opportunities to create rapid growth at your business, writes Lauren Licata, content marketing manager at Base. Evaluating the health of the sales funnel and assessing the strengths of your team can help you get on the right track. "[P]ut each person's performance under a microscope" with a customer relationship management system, she recommends.

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