Wendy's trades pretzel bun for brioche

11/27/2013 | Bloomberg Businessweek

Wendy's has dropped the pretzel bun that proved popular with patrons this year and added a new limited-time brioche bun option. The pretzel bun debuted in July and made the Pretzel Bacon Cheeseburger one of the chain's all-time best-selling limited-time offerings, and fans of the bun were dismayed enough by the change to tweet about their feelings of loss.

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