Survey: Electronics buyers like mix of Net, in-store promotions

11/28/2007 | Advertising Age (tiered subscription model)

Most electronics shoppers rely on the Web for research before making a major purchase at a brick-and-mortar retail outlet, according to a survey by Omnicom's Integer Group. Customers also are more likely to follow through with purchases if the in-store marketing complements what they were offered online, and if they like the in-store displays, the survey found.

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