Survey: Electronics buyers like mix of Net, in-store promotions

11/28/2007 | Advertising Age (tiered subscription model)

Most electronics shoppers rely on the Web for research before making a major purchase at a brick-and-mortar retail outlet, according to a survey by Omnicom's Integer Group. Customers also are more likely to follow through with purchases if the in-store marketing complements what they were offered online, and if they like the in-store displays, the survey found.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Category Merchandising Manager
REI
Kent, Washington
Branch Manager
Behler-Young Company
Livonia, MI
Regional Food Safety Manager
BJ's Wholesale Club
Baltimore, Maryland
Logistics Administrator (Engine Planner)
Honda Power Equipment
Alpharetta, GA
Creative Production Manager (macys.com)
Macy's
New York, New York