Survey: Electronics buyers like mix of Net, in-store promotions

11/28/2007 | Advertising Age (tiered subscription model)

Most electronics shoppers rely on the Web for research before making a major purchase at a brick-and-mortar retail outlet, according to a survey by Omnicom's Integer Group. Customers also are more likely to follow through with purchases if the in-store marketing complements what they were offered online, and if they like the in-store displays, the survey found.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Category Merchandising Manager
Kent, Washington
Branch Manager
Behler-Young Company
Livonia, MI
Regional Food Safety Manager
BJ's Wholesale Club
Baltimore, Maryland
Logistics Administrator (Engine Planner)
Honda Power Equipment
Alpharetta, GA
Creative Production Manager (
New York, New York