Survey: Electronics buyers like mix of Net, in-store promotions

11/28/2007 | Advertising Age (tiered subscription model)

Most electronics shoppers rely on the Web for research before making a major purchase at a brick-and-mortar retail outlet, according to a survey by Omnicom's Integer Group. Customers also are more likely to follow through with purchases if the in-store marketing complements what they were offered online, and if they like the in-store displays, the survey found.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Vice President Customer Care / Sales and Service Operations
HSN
Saint Petersburg, Florida
Director Lifecycle Marketing
HSN
Saint Petersburg, Florida
Branch Manager
Crescent Electric Supply Co.
Cedar Rapids, IA
Accounting Manager
Bed Bath & Beyond Inc
Union, New Jersey
Associate, Human Resources
Total Wine & More
potomac, Maryland