Independent retailers get "personal" to compete with large chains

11/28/2010 | Washington Post (tiered subscription model), The

Unique merchandise, workshops and trunk showings are being used by smaller retailers to drive store traffic since store owners often feel they can't offer the discounts found in national chains. "People are starting to get the fact that good customer service is starting to outweigh just the really good bargain," said a boutique owner in Virginia.

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Washington Post (tiered subscription model), The

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