Retailers plan for Cyber Monday success

Cyber Monday has grown in importance each year since Shop.org coined the phrase five years ago, and this year just about every merchant with a website has been actively promoting today's online deals. More than 96 million Americans shopped online on Cyber Monday 2009, according to NRF figures, making it the biggest online shopping day of the year. "What we are seeing for Cyber Monday specifically: a lot of free shipping deals, one-day sales, percentages off the entire site," said NRF's Ellen Davis.

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