Retailers sweeten loyalty offers to entice repeat customers

11/28/2010 | Sun (Baltimore), The

Merchants are making their customer-loyalty programs more attractive to encourage repeat business among deal-hungry consumers. Chains including Target and Toys R Us offer discounts on in-store purchases, and Sears and Kmart have beefed up their Shop Your Way rewards program by offering more loyalty points on specific brands.

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Sun (Baltimore), The

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