Coke and McDonald's swear off promoting junk food online in the EU

11/28/2011 | MarketingWeek.co.uk (U.K) (free content)

A group of 19 food and drink companies, including Coca-Cola, McDonald's and Nestlé, have pledged to promote only healthy-option snacks and beverages on their branded websites aimed at European countries. The pledge pertains to European markets and goes beyond regional regulations for online food and drink marketing.

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MarketingWeek.co.uk (U.K) (free content)

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