Focus on customers to achieve social media optimization

11/28/2011 | TopRankBlog.com

Shifting the focus from keywords to the customer and providing the proper links within a blog are the keys to social media optimization, explains Lee Odden. Content marketing only works when that content is shared, so concentrate on the customer mindset rather than worrying about search engines. Reward community participation with recognition, he writes.

View Full Article in:

TopRankBlog.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY