Google's 'Freshness' update could make your content look stale

11/28/2011 | Search Engine Land

Considering the effect of Google's module for measuring time-sensitive search, B2B marketers should think about borrowing tricks from other disciplines, argues Brad Neelan. Adapt direct marketers' recency frequency and monetary value measure to search marketing by looking at recency, quality and relevance. Keeping content fresh may mean looking beyond blogs, press releases and RSS feeds, toward creating new content and evaluating digital assets.

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