How Nike and Puma are marketing their green credentials

11/28/2011 | TriplePundit.com

Nike and Puma are using eco-marketing to target younger demographics, writes Izabel Loinaz, and both brands have sought to rework conventional sustainability messaging to suit their target audience. "It will be interesting to see how the PR of 2011 develops into the actions of 2012," Loinaz writes.

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