How small businesses can avoid being branded as spammers

11/28/2011 | iMedia Connection

Small businesses are getting increasingly involved in e-mail marketing and e-commerce, but many companies find that their potential customers dismiss their messages as unwanted spam. To make sure your messages get through, try to tailor your messages to your clientele, target specific demographics and interest groups, and make it easy for customers to unsubscribe from your e-mail lists, writes Martin Tobias.

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