How small businesses can avoid being branded as spammers

11/28/2011 | iMedia Connection

Small businesses are getting increasingly involved in e-mail marketing and e-commerce, but many companies find that their potential customers dismiss their messages as unwanted spam. To make sure your messages get through, try to tailor your messages to your clientele, target specific demographics and interest groups, and make it easy for customers to unsubscribe from your e-mail lists, writes Martin Tobias.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA