Malt-O-Meal spoons up 8.4% sales growth

11/28/2011 | Advertising Age (tiered subscription model)

Malt-O-Meal outpaced cereal sales from major companies including Kellogg and General Mills, posting an 8.4% increase for the year ending Sept. 4. The family-run company does little advertising, and its cereals are about 30% less expensive than national brands. It recently launched a public-relations campaign to tout the environmental benefits of its bags over the boxes used by competitors.

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