Wal-Mart steers sales force into digital world

11/28/2011 | Advertising Age (tiered subscription model)

Using its in-store magazine and social media as well as offering incentives, Wal-Mart Stores appears to be tapping its 1.4 million employees nationwide as potential consumer influencers. Brands will have more opportunity to reach Wal-Mart workers through the magazine. In turn, Wal-Mart employees will be encouraged with credits to promote online sales.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY