AT&T U-verse reaches ad deal with Time Warner Cable Media

11/28/2012 | Multichannel News · Adweek

Time Warner Cable Media is the second MSO in recent weeks to strike a deal with AT&T's U-verse service for the latter to have its service linked to the cabler's fixed scheduling network in 15 markets. The agreement, along with a similar pact AT&T has forged with Comcast, will allow U-verse to expand its ad reach via third-party outsourcing.

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Multichannel News · Adweek

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