Experts advise adding a personal touch to upgrade offers

11/28/2012 |

An effective upselling strategy takes the wants of each customer segment into consideration and makes an offer in a way that highlights the added value to guests, experts say. "One of the key things that we find has helped, from an upsell standpoint, is listening to our customer," said Don Hood, revenue manager at the Hyatt Regency Orlando International Airport.

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