LinkedIn woos big marketers with new online-ads API

11/28/2012 | Adweek

LinkedIn is seeking to transform itself into a major online advertising platform by launching an online-ads API that will allow marketers to build third-party tools to manage brands' LinkedIn campaigns. The move lets marketers bypass LinkedIn's self-serve platform, making it easier to run major campaigns at scale. "LinkedIn was in some respects behind, and this catches them up," says Bizo CEO Russell Glass.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA