P&G aims to revamp marketing

11/28/2012 | American City Business Journals

Procter & Gamble is taking a closer look at its marketing messages for Tide and other brands. "It's based on the fact that we get meaningful insights into what consumers really want. We then translate that into noticeably superior products and then we communicate that superiority into a benefit-driven idea and proof of performance," said Marc Pritchard, the company's global brand building officer.

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