Swedish toy retailer does gender-blind holiday book

11/28/2012 | Wall Street Journal, The

Toys R Us licensee Top-Toy Group has put out a gender-neutral holiday catalog in Sweden that features girls playing with guns and other toys traditionally marketed to boys and vice versa. Gender equality is a key government goal and principle in Sweden, where Top-Toy and other retailers have been criticized in past years for their ads.

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Wall Street Journal, The

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