Hollywood strategy fails for Gap

11/29/2005 | Advertising Age (tiered subscription model)

Gap's celebrity-driven marketing strategy, which has featured the likes of Madonna, Sarah Jessica Parker and most recently Joss Stone, hasn't helped the retailer's image or sagging sales. "They've lost their cool and don't stand for anything anymore," said Wendy Liebmann, president of WSL Strategic Retail.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY