Will GM cutbacks affect marketing?

11/29/2005 | Adweek (subscription required)

General Motors' plans to eliminate jobs and reduce vehicle output likely will lead to reductions in the company's $2 billion in annual marketing spending and reverberate throughout the advertising industry. Interpublic Group agencies McCann Erickson, Campbell-Ewald and Lowe all handle GM accounts, as do Publicis Groupe agency Leo Burnett, Omnicom Group's Goodby, Silverstein & Partners and others.

View Full Article in:

Adweek (subscription required)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA