Deutsch said to land $150M Sony PlayStation account

11/29/2007 | Advertising Age (tiered subscription model)

Sony Computer Entertainment America reportedly has selected Interpublic Group's Deutsch, Los Angeles, for its $150 million PlayStation account, in a review. Other shops in the running included Publicis in the West, Seattle; Venables Bell & Partners, San Francisco; RPA, Santa Monica, Calif.; and 13-year incumbent, Omnicom Group's TBWA/Chiat/Day, which reportedly was eliminated from contention earlier this week.

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