Ritz loosens up, expands reach to young professionals

11/29/2007 | Wall Street Journal, The

Ritz-Carlton will unveil a new campaign that presents a loosened image for the luxury hotel chain as it seeks to connect with Generation X and Millennial travelers. Three short films will depict various experiences guests can expect when they check in at the Ritz, while highlighting its deluxe services. The promotions, which will premiere at the Ritz-Carlton Web site and on TV sets within its hotels, will be promoted via online trailers on Yahoo!, MSN and YouTube.

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Wall Street Journal, The

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