New York Life launches an ad campaign focused on advisers

11/29/2010 | AdvisorOne

New York Life's "Let's Give Americans Their Pensions Back" is a multiyear advertising campaign that is part of the company's effort to position itself as a provider of guaranteed streams of income. The campaign highlights annuities as replacements for pensions. The program "encapsulates our belief in the practical wisdom of creating a guaranteed lifetime income stream for yourself," said Chris Blunt, executive vice president in charge of retirement income security at New York Life.

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