CPG marketer agrees to Meredith's guarantee

11/29/2011 | MediaPost Communications

Publisher Meredith will officially introduce its Engagement Dividend service, which offers marketers a guarantee of ad effectiveness. Kimberly-Clark is the first to sign up. The program examines the purchasing behavior of a control panel of consumers versus that of a like demographic subscribing to Meredith magazines.

View Full Article in:

MediaPost Communications

Published in Brief: