DailyCandy's Romero must blend e-commerce and ad sales

11/29/2011 | PaidContent.org

Fernando Romero, DailyCandy's vice president of ad sales, is charged with assembling all digital assets of the women's lifestyle guide under one roof while establishing connections between affiliate partnerships and other NBCUniversal units, including iVillage, Fandango and Television Without Pity. The overall goal is to bridge the gap between e-commerce and ad operations. "There's more to just selling ads these days," said Scott Schiller, NBCUniversal's executive vice president of digital ad sales. "You have to be able to match marketers to events as well as finding the right placement for an ad."

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