Kiip seeks to link mobile gaming with advertising success

11/29/2011 | Entrepreneur online

Kiip, founded by Brian Wong, helps to link marketing with gaming by offering players rewards for their achievements. The advertisements have performed better than banner ads in trial runs, and the company has received millions in funding. "We're leveraging happiness as a currency and delivering happy and intent-driven people who can associate those good feelings with a brand," Wong said.

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