Advisers suggest ways to target hybrid LTCI products

11/29/2012 | National Underwriter Life & Health

Hybrid long-term-care insurance products, which involve a combination with life insurance or annuities, can be complicated to target and market to clients, financial advisers say. Strong prospects include widowed and single clients as well as those who see the value in long-term-care insurance but are concerned about the benefits of traditional policies, they say. The advisers suggest explaining the products' features, flexibility and convenience to avoid overwhelming potential clients.

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