Aegis snaps up one of the biggest Chinese indies, OMP

11/29/2012 | Advertising Age (tiered subscription model)

Aegis Group is purchasing one of China's largest remaining independent digital agencies, OMP. The agency, which handles brands such as China Eastern Airlines, Microsoft, L'Oreal brands Biotherm and Maybelline, and Volkswagen's Skoda, will be rebranded OMP -- Linked by Isobar, connecting it with the Aegis digital network.

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