Aflac tweaks social campaign for pediatric cancer charity

11/29/2012 | New York Times (tiered subscription model), The

Aflac is using the face of a pediatric cancer patient helped by its charity to humanize its holiday charitable efforts. It's one of a few changes to the brand's social-charitable efforts made after a "Swim With Friends" campaign fell short this year. Among other changes: including "mom bloggers" in the effort and keeping Twitter messages shorter to allow for easier retweeting.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO