Atlantic Media to tap Twitter for more targeted advertising

11/29/2012 | Advertising Age (tiered subscription model)

Atlantic Media is trying a new approach to monetization using Twitter, by offering the chance for advertisers to display ads atop Twitter feeds that appear in designated applications. The idea is "to target not only followers and fans of the brand and our editors but reach people who are having conversations that are relevant," said Lindsey Emanuel, The Atlantic's creative services director.

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