Big retailers use RTB to push in-store sales

11/29/2012 | Adweek

Demand for real-time-bidding online ad inventory started to peak in advance of Black Friday and Cyber Monday, according to Casale Media. But rather than drive e-commerce sales with immediate calls to action, retailers such as Kohl's, Sears, J.C. Penney and Home Depot led the rush, driving shoppers to in-store sales. "Those upper-funnel-oriented buys help explain why the average number of bids per impression, or bid density, jumped 40 percent from the previous week but the price of the winning bid actually fell by 5 percent," writes Tim Peterson.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY