Businesses look to catch up to early mobile-app adopters

11/29/2012 | BostInno (Boston)

The rapid development of the mobile market is a real threat to businesses that have ignored it or clung to desktop and Web platforms, writes Kate Slattery. The era of games being the only moneymakers is passing as businesses large and small develop applications for themselves and their customers. EBay, Go Daddy, Dunkin' Donuts and even Google are focusing on mobile for future growth, as businesses embrace the Lars Albright formula: Success = Downloads + Loyalty.

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BostInno (Boston)