Did Black Friday social media campaigns pay off for retailers?

11/29/2012 | USA Today

Major retailers including Amazon, Sears and Wal-Mart ratcheted up their Black Friday social media marketing by 40% compared with last year's efforts, according to data from Offerpop. The effect of the increase is unclear, with social media accounting for less than 1% of Black Friday Web traffic and sales, according to an IBM study of major retailers.

View Full Article in:

USA Today

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY