Did Black Friday social media campaigns pay off for retailers?

11/29/2012 | USA Today

Major retailers including Amazon, Sears and Wal-Mart ratcheted up their Black Friday social media marketing by 40% compared with last year's efforts, according to data from Offerpop. The effect of the increase is unclear, with social media accounting for less than 1% of Black Friday Web traffic and sales, according to an IBM study of major retailers.

View Full Article in:

USA Today

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA