Did Black Friday social media campaigns pay off for retailers?

11/29/2012 | USA Today

Major retailers including Amazon, Sears and Wal-Mart ratcheted up their Black Friday social media marketing by 40% compared with last year's efforts, according to data from Offerpop. The effect of the increase is unclear, with social media accounting for less than 1% of Black Friday Web traffic and sales, according to an IBM study of major retailers.

View Full Article in:

USA Today

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
Multiple Locations, SL_Multiple Locations
Austin, TX
Product Marketing Manager-B2C
Austin, TX
Partner Manager
Austin, TX